Using Market Analysis to Maximize Business Decision-Making
Understanding Concepts and Techniques
Course Overview:
Market Analysis connects the customer to the Marketer through information. This information is used to identify marketing opportunities and challenges, refine marketing actions and monitor performance. The online training course is 11 hours in length and consist of discussion, exercises and quizzes that encourage learning. The training is specifically designed to assist your Marketing Department in providing critical information to:
Course Takeaways
Learn how to:
Intended for:
Marketing personnel, Product Management, Business Development, Entrepreneurs and Venture Capitalists who are seeking strategic marketing knowledge
Who We Are:
Industrial Prosperity 365 Consulting focuses on the industrial marketplace, helping them become stronger, faster and more effective marketers. Its mission is to maximize the Marketing ROI for clients.
Visit us at www.industrialprosperity365.com
Call Us at 757-727-3148 or email: info@industrialprosperity365.com
Vernadine Merrick, MBA & President of Industrial Prosperity 365 Consulting
Introduction
Market Analysis Overview
Market Size
Segmentation
Market Trends
Customer Buying Behavior
Competitors
Product Gap Analysis
SWOT Analysis
Channel Evaluation
Quiz 1
Primary vs. Secondary Data
Information Sources
Quiz 2
Data Patterns
Quantitative and Qualitative Data
Quiz 3
Painting Market Picture
Market Analysis Do's & Dont's
Quiz 4
Final Exam
Recommended Additional Training
Who We Are
End of Training Survey