Course Description

Course Overview:

A comprehensive marketing plan is the roadmap and underpinning of any successful market strategy. The Marketing Plan describes the current business climate and determines a path forward that overcomes competitive actions, changing customer buying-behavior and product portfolio gaps. This online training course is 16 hours in length and consist of discussion, exercises and quizzes that encourage learning. It is specifically designed to assist Marketing in the development of a robust plan. Topics include:

  • Essential content needed for a high-impact marketing plan and key considerations to ensure it has longstanding viability
  • Market analysis, the foundation for any credible marketing plan
  • Building the market value proposition and overall business case
  • Optimizing sales forecasting, incorporating new and existing products and services

Course Takeaways

Learn how to:

  • Create a Marketing Plan that reflects business goals in the short and long term
  • Layout the framework of an all-encompassing plan
  • Construct key components of the marketing plan, such as targeted markets, SWOT analysis, pricing and channel strategy and gap analysis
  • More accurately forecast new product sales using breakeven & NPV concepts
  • Understand how marketing & communications plans work in coordination
  • Utilize the Do’s & Don’ts of marketing plan development

Intended for:

Marketing personnel, Product Management, Business Development, Entrepreneurs and Venture Capitalists who are seeking strategic marketing knowledge

Who We Are:

Industrial Prosperity 365 Consulting focuses on the industrial marketplace, helping them become stronger, faster and more effective marketers. Its mission is to maximize the Marketing ROI for clients.

Visit us at

Call Us at 757-727-3148 or email:

Vernadine Merrick, MBA & President of Industrial Prosperity 365 Consulting

Vernadine Merrick, President of Industrial Prosperity 365 Consulting is a graduate of Carnegie Mellon University’s Tepper School of Business. She has a MBA with a concentration in Marketing. Ms. Merrick has an undergraduate degree in Chemical Engineering (Paper Science focus). For 23 years Ms. Merrick, has helped businesses gain market focus in order to increase profits, reach aggressive growth targets and secure and expand their customer base in an ever-intensifying competitive business landscape. She has held leading marketing positions for Fortune 500 and global companies such as Honeywell Inc., ABB Inc. and Duke Energy. Ms. Merrick has also worked with smaller private firms and startup companies where she has created entire marketing organizations from the ground up. Ms. Merrick taught small business classes on marketing while at Carnegie Mellon University, helping those with business dreams bring them to reality. She has in-depth experience in Strategy, Global Marketing, Market Management, Product Management, Market Planning & Analysis, Marketing Communications, Sales and Sales Training. Ms. Merrick specializes in start-ups within large organizations.What Others Have Said About Ms. Merrick…“Vernadine Merrick’s market analysis of the Power market has been insightful and informative,” Jim Rogers, Former CEO of Duke Energy.“Vernadine's intelligence, experience and people skills allow her to meet and exceed ambitious goals.... She was a significant reason for sales growth and was a significant factor in their success." Jim Herbst, Former President of Eastern Region for Henry Wurst, Inc."Vernadine is well-rounded in business/marketing and very knowledgeable in her field. I strongly endorse Vernadine. She can be an asset in any company that wants to succeed." Lakshmi Jayanty, Information Technology and Services Professional, formerly ABB Inc.

Course curriculum

  • 1

    Module 1: Overview

    • Introduction

    • Overview

  • 2

    Module 2: Market Analysis: The Plan’s Foundation

    • Market Analysis: Plan's Foundation - Part 1

    • Market Analysis: Plan's Foundation - Part 2

    • Quiz 1

  • 3

    Module 3: Marketing Plan Overall Content & Creation

    • Marketing Plan Overall Content & Creation

  • 4

    Module 4: Sales Strategy, Training & Lead Generation

    • Sales Strategy, Training & Lead Generation.pdf

    • Quiz 2

  • 5

    Module 5: New Product & New Market Considerations

    • New Products and Markets.pdf

  • 6

    Module 6: Sales Forecasting & Performance Measurement

    • Module 6 - Sales Forecasting_Performance Measurement.pdf

    • Quiz 3

  • 7

    Module 7: Marketing Plan & Communications Plan Tie-in

    • Marketing Plan & Communications Plan Tie-In

  • 8

    Module 9: Marketing Budget

    • Marketing Budget

  • 9

    Module 10: Maximizing Marketing Plan Buy-In

    • Maximizing Plan Buy-In

  • 10

    Module 11: Do’s & Don’ts for Marketing Plan Development

    • Quiz 5

    • Do's and Dont's.pdf

  • 11

    Module 12: Conclusion

    • Final Exam

    • Recommended Trainings

    • End of Class Survey

  • $2,150.00

    $2,150.00Strategic Marketing Package: Analysis Methodology_Market Analysis_Marketing Plan Development

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