Course Description

Course Overview:

Market Analysis connects the customer to the Marketer through information. This information is used to identify marketing opportunities and challenges, refine marketing actions and monitor performance. The online training course is 11 hours in length and consist of discussion, exercises and quizzes that encourage learning. The training is specifically designed to assist your Marketing Department in providing critical information to:

  • Support Executive Management’s quest for market-driven decision-making to grow profitably and gain market share
  • Increase the success of product launches and new market entries
  • Provide tailored, market-centric communications that speak to the customer and stimulate action
  • Act as a guidepost for mergers, acquisitions and alliances by profiling and identifying high-target candidates

Course Takeaways

Learn how to:


  • Uncover high-value data needed to build an effective Marketing Plan
  • Incorporate technical data as an integral part of analysis
  • Determine when to use primary and secondary data
  • Extract market data needed to paint a concise picture
  • Use data to gain analysis recommendation buy-in
  • Leverage the market analysis and market research relationship
  • Identify the best data sources to boost credibility
  • Utilize the Do’s & Don’ts of market analysis

Intended for:

Marketing personnel, Product Management, Business Development, Entrepreneurs and Venture Capitalists who are seeking strategic marketing knowledge

Who We Are:

Industrial Prosperity 365 Consulting focuses on the industrial marketplace, helping them become stronger, faster and more effective marketers. Its mission is to maximize the Marketing ROI for clients.

Visit us at

Call Us at 757-727-3148 or email:

Vernadine Merrick, MBA & President of Industrial Prosperity 365 Consulting

Vernadine Merrick, President of Industrial Prosperity 365 Consulting is a graduate of Carnegie Mellon University’s Tepper School of Business. She has a MBA with a concentration in Marketing. Ms. Merrick has an undergraduate degree in Chemical Engineering (Paper Science focus). For 23 years Ms. Merrick, has helped businesses gain market focus in order to increase profits, reach aggressive growth targets and secure and expand their customer base in an ever-intensifying competitive business landscape. She has held leading marketing positions for Fortune 500 and global companies such as Honeywell Inc., ABB Inc. and Duke Energy. Ms. Merrick has also worked with smaller private firms and startup companies where she has created entire marketing organizations from the ground up. Ms. Merrick taught small business classes on marketing while at Carnegie Mellon University, helping those with business dreams bring them to reality. She has in-depth experience in Strategy, Global Marketing, Market Management, Product Management, Market Planning & Analysis, Marketing Communications, Sales and Sales Training. Ms. Merrick specializes in start-ups within large organizations.What Others Have Said About Ms. Merrick…“Vernadine Merrick’s market analysis of the Power market has been insightful and informative,” Jim Rogers, Former CEO of Duke Energy.“Vernadine's intelligence, experience and people skills allow her to meet and exceed ambitious goals.... She was a significant reason for sales growth and was a significant factor in their success." Jim Herbst, Former President of Eastern Region for Henry Wurst, Inc."Vernadine is well-rounded in business/marketing and very knowledgeable in her field. I strongly endorse Vernadine. She can be an asset in any company that wants to succeed." Lakshmi Jayanty, Information Technology and Services Professional, formerly ABB Inc.

Course curriculum

  • 1

    Module 1: Introduction and Overview

    • Introduction

    • Market Analysis Overview

  • 2

    Module 2: Data Analysis

    • Market Size

    • Segmentation

    • Market Trends

  • 3

    Module 3: Data Analysis – Continued

    • Customer Buying Behavior

    • Competitors

    • Product Gap Analysis

  • 4

    Module 4: Data Analysis – Continued

    • SWOT Analysis

    • Channel Evaluation

    • Quiz 1

  • 5

    Module 5: Primary vs. Secondary Data

    • Primary vs. Secondary Data

  • 6

    Module 6: Information Sources

    • Information Sources

    • Quiz 2

  • 7

    Module 7: Data Patterns

    • Data Patterns

  • 8

    Module 8: Quantitative and Qualitative Data

    • Quantitative and Qualitative Data

    • Quiz 3

  • 9

    Module 9: Painting Market Picture

    • Painting Market Picture

    • Market Analysis Do's & Dont's

  • 10

    Module 10: Conclusion

    • Quiz 4

    • Final Exam

    • Recommended Additional Training

    • Who We Are

    • End of Training Survey

  • $850.00

    $850.00Building a Market Roadmap that Leads to Profitable & Sustainable Growth

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  • $650.00

    $650.00Designing an Analysis Methodology for Optimal Project Output

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  • $2,150.00

    $2,150.00Strategic Marketing Package: Analysis Methodology_Market Analysis_Marketing Plan Development

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